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Understanding our animal spirits
Prof Shiller (remember him from “Irrational Exuberance) has partnered with George A Akerlof in a strangely titled new book: Animal Spirits. I’m recommending it even before reading it. It’s basically...
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How to twitter if you are a corporation
Twitter, for members of my family and those other 4 people that read blogs and have not yet discovered it, is a microblogging service that has just hit the main stream media. By definition it is...
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eBay UK stacks it high and watches it fly
eBay have taken a leaf out of 1-day‘s playbook and have launched a Daily Deal on their UK website. The idea is simple – offer a compelling deal from the homepage, drive traffic to the site each day and...
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Make it easy for me to leave you – unsubscribing
Like Rowan, I’ve been unsubscribing from a lot of list emails recently. Let’s see what we can learn from the process. The Good The best email subscriptions are easy to unsubscribe from – requiring a...
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Why are Harcourts not yet on Trade Me?
There’s a fun discussion happening over on the Unconditional Blog – which if you have not found it yet is well worth following. I commend Alister Helm for not only his writing, but also for balancing...
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Well done Trade Me, but the threat remains
There’s an interesting article over at eBay strategies, which talks about how eBay lost the market for classifieds and mentions that Amazon is taking out the top end. (If you work at Trade Me then you...
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Let’s make it happen
On Tuesday last week I was lucky enough to listen to an interesting range of cool people give 5 minute talks on the topics of their choice. (ok – only one person hit the 5 minute market exactly, and he...
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Goodbye Trade and Exchange
Michael Carney picks up that Trade and Exchange has finally given up on publishing in print. They ceased to be relevant a number of years ago, and will not be missed today. However Trade and Exchange...
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Your time is nigh Ticketek. React or die.
Been to this site recently? Not many have. Just 6500 visitors a day visit Autotrader, a lot less than the over 140,000 per day average that visit Trade Me Motors. Autotrader lost because everything was...
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This is not a serious post – unless you want to be Trade Me CFO
Trade Me likes to ask candidates for jobs to perform a task that should be simple and fun for the applicant. For the CFO they are looking for it’s to do the following: Now the idea of calculating how...
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